Since their launch in September of 2011 as a boutique on ASOS Marketplace, The White Pepper have since opened their own stand alone web-shop, which you can find here.
It brings us pleasure to tell you that they are an online boutique based on our turf in East London, and are inspired by two of our loves. Fashion and street style. Their collections are a mix of unique vintage pieces, indie originals and in house designs.
Vice, ASOS Magazine and Time Out have already hooked them up, and now THE WHITEPEPPER talk to NOCTIS and show us their latest lookbook, entitled "Wrap Up"
So, the question of everybodies lips, how did THE WHITEPEPPER come about?
THE WHITEPEPPER is the brainchild of two girls living in London, Yeon the creative director and Jade the managing director. The name 'THE WHITEPEPPER' came from an everyday English word (pepper) taken out of context, the meaning of WHITEPEPPER is adding some spice to fashion!
Where do you get your inspiration from, other than from lovely spices?
The brand is based around an East London street style aesthetic, and we also draw inspiration from unique Vintage pieces.
How do you source items for your shop? Particularly if you have an eye for those vintage pieces.
Our store is a mix of in-house designed pieces, unique Vintage finds, and indie designer originals. The Vintage pieces we source from all around the world.
Do the items you source reflect the handmade pieces you create?
We design clothes that we, and THE WHITEPEPPER customer would like to wear, but we also draw inspiration from the items we source, and our in-house designs are sometimes our up-to-date take on unique vintage pieces.
Having started on the ASOS Marketplace, how has this helped you in terms of gaining support and interest?
ASOS Marketplace was hugely important for us in the beginning, it really helped establish us as a brand and gave us a great platform to launch our own website, THEWHITEPEPPER.COM which we created earlier this year :)
Do you have any plans for the New Year then?
We are currently working on our Spring collection, alongside putting together a fashion film, and paper magazine! These are new ventures for us and we're really excited about them!
Lastly, how would you describe THE WHITEPEPPER in five words?
Fun. Friendly. Unique. Street-Style. London!
YOU CAN FIND THE WHITEPEPPER VIA THEIR WEBSITE,FACEBOOK, TWITTER, TUMBLR AND PINTEREST. AREN'T YOU LUCKY?
WE LOVE
see this post on the NOCTIS blog here
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